In the past two years, a “great reshuffling” of shoppers has occurred. Consumers are using new channels and exhibiting new behaviors and habits that brands need to be aware of and address through marketing.
The good news is, consumers still want to shop, even for non-essential items. But how, when and where they do so has changed dramatically. Listen to Epsilon experts Gillian MacPherson, vice president of product, and Ashley Lockridge, vice president of strategic consulting discuss brand new research from Epsilon that shows how consumers are thinking about shopping today and what’s in store for the future.
Watch the webinar, sponsored by Digiday, to learn about:
- Why consumers decide to go in-store versus shop online
- Which buying channel had the most growth in the pandemic and how the others are faring
- How recent trends in shopping behavior vary by age and income