As dinner trends evolve, how are consumers spending?
Dining—and specifically going out to dinner—is experiencing an evolution.
With rising costs and inflation, people have started to get creative, whether that’s by forgoing appetizers or sharing entrées, going out less frequently or prioritizing casual over fine dining.
"Understanding how consumer preferences and expectations are evolving is critical, especially in a category like Dining, which is so emotionally driven and experience focused," says Brian Giannone, Epsilon's Senior Vice President of its Dining Vertical. "Brands that succeed in creating loyalty with guests are those that harness the power of data and technology to deliver on personalization and relevance along the guest journey. Research like this supports why it’s imperative to understand what motivates each guest so that brands can create value that resonates across their customer base."
Download a copy of this report to learn:
