Driving tune in with advanced digital media and data: A keynote from Variety's TV Summit

This keynote conversation between Epsilon-Conversant's Matthew Weisbecker and Variety's Andrew Wallenstein describes how TV marketers can improve the impact and efficiency of tune-in campaigns to multi-platform audiences.

Watch the video for more on how networks are using digital marketing to increase tune-in, measure lift of linear tune-in and message viewers appropriately as they bounce between linear TV and streaming.  

For more information, download the e-book: 5 ways to drive tune-in with digital marketing