During worldwide shutdowns and stay-at-home advisories, we all looked to new means of staying in touch—relying more heavily on video chat technologies like FaceTime, Zoom and Google Hangout.
Brands have also had to rely more on technology-driven interactions, and marketers turned to their most reliable method of staying in touch: email. Moving forward, email will play an important role in our collective emotional and economic recovery.
In this guide, we'll cover:
- The role email played during brands' initial response phase
- How the pandemic changed the way marketers view email and our new normal
- Recommendations for how to use email through the phases of recovery, rebuilding and renaissance—with the ultimate goal of helping your brand thrive again