Epsilon from home: Brands don’t drive demand, consumers do

As this time of uncertainty continues, it's incredibly important to understand how people are behaving so brands can be there when customers are ready to interact, and make a purchase. Consumers are in charge of driving demand. And as a brand, you need to win both the hearts and minds of your customers. To achieve this, personalization is key. 

Remember, in order to personalize you need to have the right content. and the content needs to be relevant to each and every customer’s needs. As a marketer, look for the data signals so you can understand how to provide the most meaningful content. Join the Epsilon team as they discuss how the consumer is more in charge and what brands need to do to navigate in this ‘new normal’.

Like the Epsilon from home videos? Check out last weeks installment: data is the fuel to driving campaign success.