Epsilon from home: Data is the fuel to driving campaign success

Brands need to know and understand who their customers are. And data enables marketers to get to know their customers to create a personalized, one-to-one connection. It’s important to understand the different types of data sets that will help you achieve your personalization goals: the good (demographic), better (attitudinal and lifestyle) and best (transactional).

Every consumer is a ‘free agent’ right now. What you knew about them thirty days ago has changed. Being able to communicate with them based on their current needs is essential, and data plays a key role. Join the Epsilon team as they discuss the role of data and how it will enable you to sustain your customer relationships in this time of uncertainty.