How an ID-based retention strategy unlocks big returns for CPG brands

CPG brands saw massive increase in sales during COVID-19, and consequently, brands found themselves with scores of new customers. On its face, it’s a good problem to have. But once you have new customers, how exactly do you keep them?

Combining the strength of Epsilon’s marketing solutions and IRI’s robust verified purchase data and granular measurement, CPG brands are benefiting from targeted persistent connections reaching the highest-value consumers with relevant, efficient campaigns.

In this joint webinar, Epsilon and IRI discuss why retention is more important now than ever—and show how three CPG brands bolstered huge returns using data.