Recent global disruption and a looming recession has only accelerated the pace of needing to prioritize customer retention. And as customer needs constantly change, financial institutions need to adapt and pivot quickly with them, especially in our primarily digital-first world.
Although easier said than done, during this podcast we’ll breakdown how to adjust your marketing to the right level of personalization to keep your customers engaged during any downturn and how to enable your data to become more of a marketing asset.
Learn about:
- Fine tuning your marketing to keep customers more engaged
- Augmenting your customer knowledge that create more emotional connections
- Using current tools to personalize while building a roadmap towards a truly customer-centric
approach
