In the landscape, for the first time ever, Epsilon is included as a notable vendor in the Large vendor category.
Marketers use omnichannel demand-side platforms (DSPs) to manage audiences, channels and publishers in a single platform; automate manual tasks; and optimize media in real time. But they first have to select from a diverse set of vendors that vary by size, type of offering, geography and use case.
Not to mention the fact that data deprecation has made quite the impact on how marketers select their adtech vendors. 58% of B2C marketers have changed at least one adtech vendor in response to data deprecation (Forrester Marketing Survey 2023), and 52% of B2C marketing leaders plan to either implement or expand their implementation of demand-side platform (DSP) in the next 18 months.
How is a B2C marketer to find their perfect adtech match—when they don't even know if they're out there?
In this complimentary report from Forrester, B2C marketers will learn:
- The value to expect from an omnichannel DSP
- How vendors across the landscape differ
- How to select one based on size and market focus