Forrester: The future of loyalty is bright—here's how to prepare

"Loyalty programs still have a lot of power during this time."

COVID-19 has led marketers into uncharted territory. According to Forrester, consumer spend is forecasted to continue to fall as we reach the end of 2020, which has lead CMOs to focus on retaining existing customers rather than acquire new ones. Right now, maintaining relationships with customers is an urgent task. Enter loyalty programs.

In this webinar, Forrester's Interim Research Director Emily Collins discusses why loyalty programs still have a lot of power during the pandemic. Emily gives her insights and expertise on how marketers can best position their loyalty programs to drive revenue, and help brands move towards recovery.