Forrester: Raise the bar for your identity programs

Identity management is a big concept; how can brands actually improve their customer understanding, within and outside their organization?

In a study on identity resolution from Forrester Consulting commissioned by Epsilon, Forrester found that many identity programs today are underperforming, due to factors like a lack of executive buy-in, organizational challenges, and an inability to tie identity programs back to marketing objectives and performance.

To address these challenges, Forrester's Joe Stanhope walks through several crucial recommendations for marketers who want to make the most of their identity programs.