The hype around retail media can make it challenging for brands to tell fact from fiction and create strategies to make the most of the opportunity.
What practical steps can marketers take to harness retail media’s power and maximize its revenue impact?
Forrester Research: The Marketer’s Guide to Retail Media
This complimentary report from Forrester—which includes a quote from Mark Williamson, SVP of client development at CitrusAd, powered by Epsilon—lays out a pragmatic approach to retail media management and offers guidance for marketers on maximizing its revenue impact across planning, activation and optimization.
In the report, you'll learn:
- How brands can make sense of "retail media mania"
- How savvy marketers can take control of retail media
- What marketers can do to maximize retail media's revenue impact