How retailers can adapt across all generations

See the infographic

Did you know that Gen Z and Gen X lead in per-person retail spend? And it's not all online like you'd expect, especially from younger shoppers. 

To personalize messages correctly, you need to understand your audience and each person’s generational preferences. 

See this infographic for more statistics on how generations—from Gen Z to silents—spend across retail categories, including:

  • Which generation spends the most
  • Where each generation is more likely to make a purchase
  • How much they spend with Amazon