

Retailers are trying to build, flex and optimize their retail media networks to create the best outcomes for their customers and partners—and do it smarter, at scale and with greater efficiency.
Projections point to continued momentum—and retailers that can scale intelligently across channels will unlock the most value for their brand partners. The opportunity is bigger than ever before.
But the stakes are higher. Brands don’t just want to reach some shoppers—they expect access to all shoppers, across in-store, digital, CTV and more, with consistent measurement and transparent ROAS reporting.