Halloween ​shopping insights: 2025 retail trends, tariff impacts​ and top spending categories ​

Celebrating Halloween goes beyond just one day. As it’s gotten more popular, ​
it’s become an entire season of movie marathons, parties, pumpkin carving ​
and more.​

Nowadays, consumers of all ages start shopping for costumes and décor earlier than you think—some even start as early as November 1 the year before. ​

So if you’re planning your marketing spend for this spooky season, ensure you truly understand your consumers so you can market to them accordingly.

Keep reading to explore what consumers have to say about:​

• When they start Halloween shopping​
• How tariffs are impacting their spending and cost-saving strategies​
• How they’re budgeting and spending across categories​
• Whether they prefer to shop in-store or online for Halloween items​
• Their inspiration sources and when they prefer to see Halloween advertisements across channels