Despite a challenging economic climate, consumers across generations are ready to spend. Is your marketing ready to take advantage as December nears?
While Mariah Carey and “Jingle Bells” aren’t playing on the radio quite yet, retailers and marketers are already starting to prepare for the busy holiday season ahead.
If last year was marked by post-election stress and tightening purse strings, this year, U.S. consumers are clinging to optimism and looking for ways to celebrate. But what does that mean for brands?
Despite fresh concerns over tariffs and the economy at large, consumers across generations are planning to spend about the same this holiday season, with younger generations planning to spend more. We’re also seeing an increase in AI usage for holiday shopping and inspiration and an increase in holiday travel spending. How can brands capitalize on the excitement?
