How an evolving marketing strategy drives visitors to your destination

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2021 continues to be the year of change. As tourism marketers, we’ve implemented our strategic vision, but find ourselves pivoting to adjust to the changes within the ever-evolving marketing landscape.

However, there is one thing that remains constant—our goal of attracting the highest yielding visitors to our destinations. Join Visit Tampa Bay’s Chief Marketing Officer, Patrick Harrison, Gulf Shore & Orange Beach Tourism’s Advertising Manager, Morgan Barna and Epsilon’s Vice President of Travel & Tourism David Chastain as they share with you how to best create an “always-on” marketing strategy.

You’ll learn:

  • How a consistent digital media strategy drives positive outcomes
  • New strategies for reaching individuals with a means to travel and how to prioritize these value-based visitors
  • How Gulf Shores & Orange Beach was able to pivot and succeed through impacts of COVID-19, natural disasters and more
  • Insights learned from Visit Tampa Bay’s recent hosting of Super Bowl LV