CPG manufacturers have always been data-deprived.
And it’s by design; the CPG model is focused on retail sales, not direct sales. CPGs often lack the data to execute advanced digital marketing strategies—ones that account for reaching the right people (not just segments or demos) with relevant creative and messaging at the time they’re looking to purchase.
So, what’s a brand to do when they need to drive real ROI with limited resources?
In this roundtable discussion, you’ll hear straight from marketing leaders at Epsilon, Idahoan Foods and Bimbo Bakeries USA on how they’re navigating driving effective digital marketing campaigns with limited data and tight budgets.
