As cruise lines are beginning to sail again, travelers are dreaming of the destination experience. It’s important for the cruise lines and destination marketing organizations (DMOs) to align and determine what the right messaging is for each unique traveler.
In this webinar from the 2021 TTRA International Conference, tourism marketing leaders share how to best leverage first-party data to promote both the cruise and destination. In this session, you’ll learn:
- How cruise lines view their role as an international destination marketer and the benefits to the traveler
- Strategies for implementing individual-level marketing and why it’s important
- Understanding the right metrics to track and gaining insight into the revenue cruise lines are bringing to destinations and vice versa
Featured speakers:
- David Chastain, Vice President of Travel and Tourism, Epsilon
- David Clark, President, Visit Mobile
- Hector Fajardo, Manager, Brand & Trade Marketing Strategy, Azamara Club Cruises
- Christian Savelli, Vice President of Research & Business Analytics, Cruise Lines International Association (CLIA)
