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How data drives box office: A keynote at Variety Innovate SummitEstimated reading time: 1 minutes
Video

How data drives box office: A keynote at Variety Innovate Summit

By: Epsilon Marketing | March 8, 2019

Watch as our very own Matt Weisbecker and Variety's Andrew Wallenstein discuss how studios are reaching consumers and driving demand at the theatre.

Matt also shares a case study of how a studio reached verified moviegoers using digital and the best ways to use ticket-purchase data, frequency, cross-device delivery and personalization in digital campaigns to get people to the theater on opening weekend.

Digital MediaMedia & Entertainment
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