How data drives box office: A keynote at Variety Innovate Summit

Watch as our very own Matt Weisbecker and Variety's Andrew Wallenstein discuss how studios are reaching consumers and driving demand at the theatre.

Matt also shares a case study of how a studio reached verified moviegoers using digital and the best ways to use ticket-purchase data, frequency, cross-device delivery and personalization in digital campaigns to get people to the theater on opening weekend.