How media and entertainment preferences shift across generations

See the infographic

Understanding behavior, buying preferences and shopping habits is the first step to personalizing messages for each generation. But part of that is knowing what media each generation consumes and being able to tailor future messages to specific wants and needs. 

Our generations research examines generational preferences across industries. Looking deeper into the data, we pulled out insights specific to the media and entertainment industry, including which generations are more likely to pay for premium streaming products and which generations are more likely to go to theme parks over spending on news subscriptions. 

Download the infographic for the media and entertainment insights across generations.