How presidential elections impact consumer spending

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With the upcoming presidential election in November, it’s important for marketers to understand consumer behavior so they can plan their marketing campaigns and programs accordingly. There’s so much distraction for consumers during the election and the advertising marketplace is cluttered with political ads, so the typical business advertisement doesn’t get as much ‘air time’ making it more difficult for brands to connect with and reach consumers.

Here we share: how to develop an effective direct marketing strategy to make sure you have ‘the right’ plan in place, when consumers will be the most attentive to your holiday marketing campaigns and how to effectively plan for the timing, and the role of digital and how to balance your direct marketing strategy with email, mobile and beyond.