We’ve heard time and time again that AI is changing the game for marketers. And that’s true—but not every marketer is using AI in the same way. Different industries have their own set of challenges. Retailers, for example, are using AI to help tackle tricky pain points like understanding consumer behavior and improving the shopping experience. And most retailers are on board: Data from the Epsilon Pulse report, The state of AI in marketing, showed 94% of retail marketers are currently using AI to prepare or execute their marketing.
We know AI is an important tool in the marketer’s toolkit, but it’s time to look under the hood and understand how and why retailers specifically are using AI. Let’s dive in.
Epsilon Pulse is the beating heart of Epsilon’s proprietary research. Designed to produce relevant and up-to-date insights about consumers, marketers and their preferences, Epsilon Pulse helps brands better understand the adtech and martech industry so they can make informed, data-driven marketing decisions.
