Google may have shocked the industry by announcing they will no longer deprecate third-party cookies on Chrome, but the reality is that signal loss is still going to happen. It may seem like a game-changer for retailers, but they still need to work towards a cookieless future.
To understand retailers' sentiments around the topic, Epsilon conducted a survey to find out: How do retailers really feel about Google's best-laid plans to ditch the cookie? And how are they preparing for what's ahead?
Dive into our infographic to explore the top findings from our Q1 2024 research and see how your peers are navigating this evolving landscape.