Epsilon from home: How retailers are preparing for the election

It’s no doubt that the current pandemic has been distracting for consumers. Marketers have had to be nimble while constantly adjusting their planning, programs and messaging. And another distraction on the horizon is the upcoming presidential election. Our historical Epsilon data shows there’s a dip in spending during election week. So what does this mean for retailers?

In addition to all the shifts in planning retailers are undergoing while focusing on new best practices, it’s important for brands to understand when consumers will be the most attentive to holiday marketing campaigns and how to effectively plan for the timing.

In this short video, our experts share some learnings that will be discussed in our webinar with eMarketer scheduled for June 2 at 2:00 pm ET. Register today for our webinar, The election and holiday 2020: consumer insights for a proactive marketing plan