How to become a personalization at scale trailblazer

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Personalization is rapidly evolving in 2021. As consumers are spending more time online, companies are fighting for attention in an increasingly crowded digital landscape. One thing is clear: winning brands can personalize at a 1:1 level—across the customer journey. But without the right tools and systems in place, creating a scalable personalization strategy can be challenging and expensive.

Join Publicis Groupe's Chief Digital Officer, Helen Lin alongside a panel of Epsilon experts as they discuss:

  • How marketers can become a personalization trailblazer
  • What it takes to shift their strategy from good to great
  • The right way to scale personalization across channels—paid and owned
  • The best way to approach personalization for a global audience