Personalization is rapidly evolving in 2021. As consumers are spending more time online, companies are fighting for attention in an increasingly crowded digital landscape. One thing is clear: winning brands can personalize at a 1:1 level—across the customer journey. But without the right tools and systems in place, creating a scalable personalization strategy can be challenging and expensive.
Join Publicis Groupe's Chief Digital Officer, Helen Lin alongside a panel of Epsilon experts as they discuss:
- How marketers can become a personalization trailblazer
- What it takes to shift their strategy from good to great
- The right way to scale personalization across channels—paid and owned
- The best way to approach personalization for a global audience