IDC MarketScape evaluated Connected TV advertising solutions industry-wide. Surprise twist: Epsilon is a Leader.

The CTV space is fragmented and confusing, without clear guidance for brands unsure of where to spend their advertising dollars. Until now.

IDC just released the first and only report of its kind: the IDC MarketScape: Worldwide Connected TV Advertising Platforms 2025 Vendor Assessment. In it, Epsilon is named a Leader.

We believe the recognition marks a significant milestone for Epsilon’s CTV capabilities by reinforcing our unique capabilities:

• Industry-leading identity: We consolidate disparate customer data into a single ID, for deduplicated reach across a large portion of U.S. TV households, more precise targeting and less wasted ad spend.
• Person-based audiences: With our vast library of granular audiences, brands can connect with consumers across multiple channels, including display, online video and audio. And we can activate or model off brands' customer data for comprehensive audience strategies.
• Connected measurement: Brands can observe and analyze their campaign performance with a wide range of media KPIs, and, in many cases, optimize toward performance KPIs.
• AI-powered real-time decisioning: Using machine learning and predictive AI, our model optimizes in real-time so brands reach the right prospects when they’re ready to buy - and suppress those who already made a purchase.

“Advertisers running integrated campaigns across display, online video, audio, and CTV will benefit from Epsilon’s unified platform, which connects consumers across various channels and streamlines campaign management.” –IDC MarketScape: Worldwide Connected TV Advertising Platform

Read the excerpt for a look at the smartest ways for brands to use their CTV budgets.