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Epsilon is proud to be named a Leader in the IDC MarketScape: Worldwide Retail Loyalty Software Providers 2024 Vendor Assessment.
Customer loyalty is essential for brands. Loyalty programs offer brands of all shapes and sizes the chance to garner affinity amongst their customers, but to do this successfully requires the right value exchange for the consumer.
In this IDC MarketScape, IDC assessed the capabilities and strategies of enterprise software vendors serving retail companies worldwide. Epsilon was recognized as a Leader. Some highlights from the assessment:
Read the excerpt to read more about Epsilon's recognized strengths.