Retail media networks (RMNs) are growing fast—but many retailers still lack the core infrastructure needed to unlock their full potential. Chief among these missing elements? Identity.
In a new white paper, sponsored by Epsilon, titled "Identity Drives End-to-End Retail Media Outcomes," IDC’s Ananda Chakravarty explains why person-level identity is essential to driving outcomes in retail media—and how end-to-end solutions built around identity can future-proof RMNs for scale and success.
“Person-level identity is key to targeting, closed-loop attribution, data, and personalized scaled activation of ads. Without such capabilities, technology and staffing are rendered useless,” Chakravarty writes. “Retail media requires retailers to work with partners that not only offer a broad set of services but also bring identity infrastructure, experience, and expertise to deliver results.”
Download this white paper to learn why person-level identity is the engine behind every retail media outcome.
