Identity Mythbusters: Get the facts on common identifiers

Take the quiz

There are a lot of myths out there about identity resolution. According to our recent study with Forrester Consulting, most brands use email addresses, IP addresses and login data to identify their customers online. But there are some serious pitfalls to using these methods for identification.

Take our short quiz to see if you can sort fact from fiction. We’ll bust some widespread myths and put you on the right path to accurately identify your customers across all their devices and channels.