The insurance marketer's guide to acquiring new policies

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Acquiring new policies is more important than ever, with the pandemic causing significant P&C losses estimated at $100 billion. 

With customer lives changing daily, insurance companies need to proactively see life event triggers that indicate future policy needs before it's too late—both with existing and net-new customers.

In this guide, learn how to:

  • Identify quality leads using life event triggers digitally
  • Reach your best leads the moment they're ready to act using digital media
  • Measure the full impact and value of your digital marketing efforts