Organizational changes, ad-tech evolution and privacy regulations are keeping marketers on their toes—and leaving many struggling to build a corporate-level first-party data (1PD) strategy amongst the chaos.
And with the cookie deprecation on the horizon, marketers need to act fast. According to a study conducted by Epsilon, 80% of marketers are ‘very’ or ‘moderately’ reliant on third-party cookies.
Feeling overwhelmed? Don't worry—we can help. This blueprint will share clear steps, benefits and challenges associated with market and category maturity to help marketers win with data-driven strategies post 2023.
Click through to learn:
- Why you need a first-party data strategy
- Requirements & a step-by-step plan to get started
- How leading brands are succeeding
- Criteria to choose the right partner