In this episode, host of Let's Talk Loyalty Paula Thomas talks with Epsilon's Joseph Taylor, SVP of Strategic Consulting and Operations about how to use the data and profiles of your most valuable customer loyalty program members to help acquire new customers with the same profit potential.
Loyalty programs are traditionally designed to retain customers, but rarely is that incredible data used by marketing teams to inform how they run acquisition campaigns to ensure they focus on "profitable" new customers—quality over quantity!
This powerful new idea will prove invaluable as cookies disappear from the toolset that digital marketers have relied on for so many years.
If you like Let's Talk Loyalty, check out our other episodes.
