Unforgettable: How Preferred Hotels & Resorts builds long-term loyalty

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Preferred Hotels & Resorts has built an empire of over 750 independent hotels, resorts and residences by crafting memorable experiences and strong customer loyalty. But there is a catch—their customers are not only the guests, but the hotels themselves. How can they best equip independent locations to thrive? 

In this webinar, Jeri Salazar, Vice President of Loyalty shares her story of how Preferred Hotels & Resorts created a loyalty program (I Prefer Rewards) that gave each individual location the tools necessary to showcase their unique stories, enhance their position, and grow marketshare and revenue.

Download the webinar to learn tips loyalty marketers can use to craft an unforgettable loyalty program that will engage customers while building brand affinity.