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How to thrive in the first-party data world, with or without cookiesEstimated reading time: 1 minutes
Guide

How to thrive in the first-party data world, with or without cookies

By: Epsilon Marketing | July 11, 2024

Google recently shocked the industry and announced they are no longer planning to deprecate third-party cookies on Chrome.

While this may feel like a major change, we think the opposite—it doesn’t really change anything. It’s critical that marketers continue to invest in tools and tactics that don’t rely on third-party cookies.

This playbook gives actionable recommendations to help marketers continue to future-proof their digital marketing. Dive in and uncover:

  • The latest news on Google's plans to deprecate third-party cookies
  • How your marketing colleagues are feeling about the changes
  • How to build and boost your first-party data
  • The different types of person-based identity resolution and why they matter
  • Alternative tech to third-party cookies
  • How Epsilon can help guide marketers through a cookieless future

For more insight on third-party cookie deprecation, read our full research, Preparing for a world beyond third-party cookies, here.

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