MMA Great Identifiers Debates: The core of identity

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Data deprecation is causing marketers to reevaluate relationships with their customers and partners, and a revelation has occurred across the ecosystem: trusted first-party relationships with your audience are mission critical.

In this presentation from MMA's Great Identifiers Debate series, Epsilon shares learnings from the nearly 15 years we have invested in building our CORE ID graph of over 200MM individuals. Hear about how we empower iconic brands like Walgreens, McDonald’s, Unilever and Bank of America, as well as 5000+ publishers like The New York Times, eBay and Time, to maximize their first-party data, all while protecting consumer privacy. 

Watch Epsilon's presentation, and then continue watching at the 45-minute mark for an after-session analyst panel discussion.