Next in Media: How retail media took over the ad business seemingly overnight

In this episode of Next in Media, host Mike Shields and Epsilon's Dave Peterson, general manager, global head of retail media, discuss all things retail media.


Topics covered include:

  • The golden opportunity for retail media strategies to expand beyond owned properties onto the open web to reach shoppers wherever they are
  • Pitfalls associated with tech fragmentation in retail media, including negatively impacted shopper experiences
  • How person-first identity leads to better retailer outcomes, better advertiser outcomes and, ultimately, better shopper outcomes