In this episode of Next in Media, host Mike Shields and Epsilon's Dave Peterson, general manager, global head of retail media, discuss all things retail media.
Topics covered include:
- The golden opportunity for retail media strategies to expand beyond owned properties onto the open web to reach shoppers wherever they are
- Pitfalls associated with tech fragmentation in retail media, including negatively impacted shopper experiences
- How person-first identity leads to better retailer outcomes, better advertiser outcomes and, ultimately, better shopper outcomes
