

Niches 5.0 is a powerful clustering system that classifies every household in our national consumer marketing file TotalSource Plus® into one of 26 meaningful groups for efficient segmentation.
Use Niches 5.0 to gain deeper customer insights, identify your best customer or prospect audiences and develop tailored messaging and offers.
Download the brochure to explore the in-depth Niches profiles* encompassing:
*Include data from GfK MRI Survey of the American Consumer®, Doublebase 2018, courtesy of MRI-Simmons