Niches 5.0

Get the brochure

Identify and reach your ideal audience with a robust segmentation system

Niches 5.0 is a powerful clustering system that classifies every household in our national consumer marketing file TotalSource Plus® into one of 26 meaningful groups for efficient segmentation.

Use Niches 5.0 to gain deeper customer insights, identify your best customer or prospect audiences and develop tailored messaging and offers.

Download the brochure to explore the in-depth Niches profiles* encompassing:

  • Demographics, financials, insurance preferences, vehicle ownership, lifestyles and interests, highly concentrated Nielsen DMA® regions
  • Spend behavior, categories and merchants
  • Travel, media usage, attitudes and preferences

*Include data from GfK MRI Survey of the American Consumer®, Doublebase 2018, courtesy of MRI-Simmons