As marketing becomes part of an ever-increasing digital world, understanding the return on your campaigns isn’t so black and white. Marketers are faced with a deluge of hurdles: Data deprecation, conflated metrics, and a proliferation of channels, to name a few.
To take control of their marketing destiny, brands need better performance metrics. Part of the solution is defining what performance marketing really means and utilizing incremental measurement to optimize for marginal costs. And part of it is also understanding the value of identity as a foundation, as well as why transparent measurement isn’t just a marketing issue, it’s important for the business bottom line.
Join Epsilon’s Matt Feczko and Forrester’s Nikhil Lai to discuss how performance marketing drives better returns.
Interested in learning more about better marketing metrics? Check out Epsilon’s new guide on understanding your metrics.