Retail media isn't just another digital advertising channel — but its promise of shopper-level targeting and outcomes requires specialized technology and strategies.
In this video, Alexandria Garripoli, Vice President of Product Management for Epsilon Retail Media, explains how, if a retailer wants its media network to stand out, it needs to get away from traditional digital media tactics and become shopper-first.
Let's explore:
- How retail media can help brands reach their actual shoppers
- The common pitfall that can lead to tons of shopper data loss
- What "shopper-first retail media" entails and how to get there
