The Real Deal on Shopper-First Retail Media

Retail media isn't just another digital advertising channel — but its promise of shopper-level targeting and outcomes requires specialized technology and strategies.

In this video, Alexandria Garripoli, Vice President of Product Management for Epsilon Retail Media, explains how, if a retailer wants its media network to stand out, it needs to get away from traditional digital media tactics and become shopper-first.

Let's explore:

• How retail media can help brands reach their actual shoppers
• The common pitfall that can lead to tons of shopper data loss
• What "shopper-first retail media" entails and how to get there