Identity-first mindset: A phased digital media approach for restaurants

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To say a lot happened to the restaurant industry in 2020 is an understatement. During last year’s pandemic-induced shutdown, QSR and fast casual chains adapted quickly with delivery and takeout—but they still felt an impact. Even Grubhub noted that business dropped 75–90%.

Casual and fine dining establishments scrambled to introduce dine-out options, but many halted their business completely. Datassential found that 44% of fine dining restaurants closed completely, hoping to ride the situation out. Now that everything’s starting to slowly return to normal for the industry, restaurant marketers need a plan to help business get fully back on track. 

What you’ll learn:

  • Why an identity-first mindset is essential for modern restaurant marketing plans.
  • Three actionable marketing tactics to employ for immediate, near- and longer-term marketing success as your brand navigates a phased digital media approach.
  • At the end, we’re offering a quick 15-minute consultation to help your restaurant brand build the right marketing plan based for your unique business needs.