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What will a world without third-party identifiers (3PIDs) look like? That’s the question many marketers are asking themselves in the wake of Google’s decision to do away with third-party cookies by 2022 and Apple’s move to make it easier for users to opt out of its identifier for advertisers (IDFA). The majority of marketing professionals think the loss of 3PIDs will diminish outcomes and won’t make for better CX, according to research from Epsilon.
Look through the statistics in this infographic to see: