The CPG Guys: Outcome-based customer journey marketing

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The CPG Guys are joined in this episode by our own Dan Perez, SVP of CPG media solutions at Epsilon. In this episode, the experts answer pressing industry questions, like: 

  • How Publicis Groupe's acquisition of Epsilon creates synergy for clients, coupled with the addition of Citrus Ad.
  • Why our latest solution—verified purchase optimization powered on the IRI platform—means a better analytics engine for optimization.
  • How we measure success for our CPG clients, and what metrics truly matter when it comes to measurement.
  • How Epsilon can help brands retain their most loyal customers and keep them from brand switching due to price promotions.
  • Our key capabilities and data assets. 
  • Why AI and ML is at the center of everything we do, and how we leverage the power of tech to analyze and forecast. 

It's a stimulating and fun conversation you won't want to miss.