The demise of third-party cookies—and what it means for CPG brands

Starting in 2022, third-party cookies will be all but gone.

Tech giant Google announced that it would postpone its third-party cookie deprecation on Chrome by a year, giving marketers a bit more time to optimize their marketing without this widely used identifier.

For some, the change will be minimal. But for others—including many brands in the CPG space—this signals the end of longstanding marketing strategies and will impact the ability to reach the right customers with the right messaging.

All is not lost. Marketers have a unique opportunity now to stop following crumbs and start taking a bite out of the marketshare by using first party data. In this webinar, we explain why third-party cookie deprecation isn’t the end of the world and why marketers should be making moves to implement better strategies now.