Level up your digital media metrics

Digital marketing has never been more sophisticated, yet many of us are still measuring campaign success with metrics that barely scratch the surface. It’s not that traditional metrics like CPM, impressions and clicks aren’t helpful—they serve a purpose—but if you’re serious about understanding true campaign performance and driving real business impact, it’s time to think bigger.

In the guide, we explore 5 “industry standard” metrics and show you how to level up:

• Beyond basic impressions: CPM vs. effective CPM (ECPM)
• More than simple returns: ROAS vs. incremental ROAS (iROAS)
• Moving past broad exposure: Reach vs. unique reach
• Beyond surface level: Impressions vs. viewability
• Above basic counting: Clicks vs. cost per action

Ready to upgrade your measurement mindset?