We believe the recognition marks a significant milestone for Epsilon’s CTV capabilities, reinforcing the power of its people-first, performance-led approach and providing marketers with insight into platforms that deliver more than impressions. The evaluation notes that, “Epsilon’s COREid solution consolidates disparate audiences into a single ID, enabling more precise targeting and reducing wasted ad spend.”

Being named a leader for the second consecutive year is a significant achievement for Epsilon’s Clean Room offering, reinforcing its privacy-centric platform that empowers brands to securely collaborate on data and derive actionable insights. The evaluation notes that, “for enterprises already utilizing COREid or other Epsilon technology, its data clean room is an easy fit.”

We believe this recognition reaffirms that Epsilon puts the customer at the center of the brand experience with superior customer data management and AI, empowering retailers and Consumer Packaged Goods (CPG) brands to build meaningful customer relationships. The IDC MarketScape stated, “A key differentiator of the Epsilon loyalty solution lies in its advanced customer data management capabilities.”