Epsilon is named a leader in The Forrester Wave™: Customer Data Strategy & Activation Services, Q2 2022.
Data deprecation and increased privacy regulations are just a few of the issues marketers face in 2022—and if we’ve learned anything over the past few years, it’s that new challenges will continue to pop up. But marketers have a trick up their sleeves: first-party data.
Brands have the opportunity to acquire and harness the power of their first-party data in order to future-proof their marketing and reclaim their competitive advantage, but that’s easier said than done. Limits to the amount of first-party data brands can capture, siloed approaches to online and offline marketing and rapidly changing technology can lead to fractured customer journeys and difficult data management strategies. But with the right partner, things get easier.
To navigate this complicated landscape, Forrester created this report to evaluate customer data strategy and activation service providers on specific criteria, so marketers can find a partner that fits their needs. Epsilon is thrilled to be named a leader in the report, receiving the highest scores in 21 out of the 27 following criteria, including:
- First party PII management
- Data enrichment
- Marketing technology
- Privacy thought leadership
- Partner ecosystem & more.
Epsilon also received the strongest strategy score out of all evaluated vendors.
A bit about us
Epsilon PeopleCloud is the only connected end-to-end marketing technology platform built to integrate within your ecosystems and interoperate with your other software solutions. Epsilon can help brands harness the power of their first-party data while ensuring their approaches are future proofed—so you’re ready no matter where the industry goes next. Download the full report to learn more about what Epsilon PeopleCloud can do for you.