Epsilon named a Leader in The Forrester WaveTM: Loyalty Technology Solutions, Q1 2023
There are lofty expectations on today's loyalty marketers. They’re tasked with building lifelong connections with current customers, reactivating lapsed ones, creating value for both their brands and members, and offering experiences that go beyond just points—all while constantly proving ROI.
But the right partner can support loyalty marketers through tough terrain and propel them to the top of their game.
We are proud to be recognized as a Leader in The Forrester WaveTM: Loyalty Technology Solutions, Q1 2023. The report helps marketers assess Loyalty technology providers, evaluating each vendor on relevant criteria to ensure they find a partner that can help them reach their peak.
Epsilon PeopleCloud Loyalty scored 5 out of 5 in 15 criteria, including:
- Data Management and Scale
- Member Engagement Capabilities
- Promotions and Offer Management
- Program KPI Measurement
- Marketer User Experience