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Loyalty

Loyalty programs are about making the right connections. Epsilon Loyalty enriches your first-party data, providing a clear customer view—ensuring you thoughtfully engage members in the moments that matter to them.

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A smarter way to build loyalty

Our technology allows you to drive desired member behavior by leveraging enriched data and sophisticated technology.

1:1 personalized loyalty at scale

By enhancing your first-party data with third-party data and proprietary segmentation models, we help you identify member-level buying propensity—enabling you to shape member journeys in a relevant and uniquely meaningful way.
Learn how

Smarter decisions with AI-driven insight

Building loyalty programs is complex. Our technology provides AI-powered insights that spot patterns and trends, guiding decisioning, suggesting next-best offers and keeping your strategy aligned. We turn complexity into clarity, so your customers feel understood and valued across touchpoints.
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Deliver better outcomes

Loyal customers—those who actively choose your brand and keep coming back—feel seen. Our rich consumer behavior insights provide real-time guidance that allows you to make smarter decisions—faster. And it powers personalized interactions that increase engagement and growth—so you can focus on strategy.
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Data-driven loyalty is always on

Great loyalty programs aren’t created by accident, they’re planned—every touchpoint designed, every offer calculated and consumer sentiment tracked—for stronger outcomes. Epsilon Loyalty provides insights and analytics that help you reach KPIs and forecast ROI—enabling you to measure what matters.
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Earning loyalty is hard—but keeping it doesn’t have to be

Epsilon Loyalty is built on a solid foundation of behavioral, transactional and contextual data, allowing activation across the channels your buyers use—all while strategically acquiring like-minded members to grow your program.
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An industry-leading solution

Epsilon Loyalty

  • Enriched first-party data for deeper insights

  • AI modeling to identify opportunities

  • Flexible support for brands of all sizes

  • Guided strategy for incremental program growth

vs.

Other loyalty providers

  • Standard data ingestion

  • Client-driven program setup

  • Difficulty scaling with client strategy

  • Platform only

Epsilon Loyalty

  • Enriched first-party data for deeper insights

  • AI modeling to identify opportunities

  • Flexible support for brands of all sizes

  • Guided strategy for incremental program growth

vs.

Other loyalty providers

  • Standard data ingestion

  • Client-driven program setup

  • Difficulty scaling with client strategy

  • Platform only

A solution for every brand

Our platform allows brands of all sizes to drive desired member behavior by designing programs matched to your goals.
Orange heart with blue outline.

Flexible by vertical

Every industry has unique needs and expectations—we provide support across auto, dining, retail, financial services, CPG and more.

Orange star with a blue outline.

Flexible by program

Reward your most valuable customers through points-based programs, exclusive experiences or coalition partnerships.

Grid of 9 stylized people icons.

Flexible by size

Scalable and flexible, we support programs from thousands to millions of members—meeting brands where they are and growing with them.

Orange heart with blue outline.

Flexible by vertical

Every industry has unique needs and expectations—we provide support across auto, dining, retail, financial services, CPG and more.

Orange star with a blue outline.

Flexible by program

Reward your most valuable customers through points-based programs, exclusive experiences or coalition partnerships.

Grid of 9 stylized people icons.

Flexible by size

Scalable and flexible, we support programs from thousands to millions of members—meeting brands where they are and growing with them.

Why our clients love us 

Tractor Supply Company wanted to better understand and reward their customers authentically. They partnered with us to gain deeper customer insights and deliver member experiences that deepened engagement—resulting in measurable growth and improved brand trust.

A global energy brand needed to better engage members. Our advanced solutions helped them create a unified program that delivered personalized experiences and built deeper customer relationships—expanding program reach, while boosting brand loyalty.

If you want to attract high-value customers, you need a data-driven approach. Powering your strategy with marketing technology built to unify customer data and fuel better experiences will help you identify your best customers—and create seamless experiences that resonate once you do.

Customers who lapse or go dormant need a reason to come back. Our solutions provide a holistic view—including people who haven’t engaged with your brand. Our integrated tools analyze behavior and preferences to effectively create customer-centric campaigns tailored to renew their interest.

To strengthen customer engagement, Dunkin’ leveraged their first-party data to transform loyalty beyond points. Powered by Epsilon loyalty solutions they synced orders, rewards and interactions in real time, delivering consistent, personalized experiences powered by actionable insights at scale.

Technology that delivers

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Smarter loyalty engagement

Go beyond emails and birthdays and make your data actionable—uncovering real value. Epsilon will augment your first-party data with rich insights—demographics, purchase behavior and psychographics—leveraging a real-time decision engine to deliver personalized offers, rewards and experiences that engage and strengthen loyalty.

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AI that works for marketers

Work smarter, not harder with agentic AI. From program strategy to offer creation, Epsilon Loyalty’s AI-driven platform empowers you by delivering actionable insights, forecasting performance and identifying growth opportunities—allowing you to execute more efficiently.

Learn how

Loyalty you can feel

You know what your customers want—it’s time to activate, test and optimize. Epsilon Loyalty’s proprietary segmentation models help you reach the right audience across channels, from social media to point of sale. Already have your own models? Perfect. We make shifting buyer behavior and driving ROI effortless.

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Loyalty solutions tailored to your brand

We understand that loyalty is a journey— whether it starts at a foundational stage or an established one. Epsilon Loyalty goes beyond platform access. We provide in-house expertise to help you design programs your members will engage with—through transactional or experience-based initiatives and audience refinement—boosting average order value and purchase frequency.

Learn how

Loyalty that lingers

Now it’s time to review your results. See ROI from last quarter’s initiatives or measure how your program is resonating with members. Our AI intelligence layer continues to support marketers with advanced measurement—helping you optimize and find more members like your best.

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How we stack up

Curious how our loyalty solution compares? Here’s a quick glance at what we bring to the table.

Product feature
Epsilon
CRMs
Loyalty-only tech providers
Niche/vertical tech providers
Data & security
Data & security
green

Privacy-first identity resolution with enriched data

yellow

Secure customer data, no built-in engagement tools

red

Enhancement depends on provider, add-ons often required

yellow

Support third-party data enhancement, lack privacy-first expertise

Customizable & personalized experiences
Customizable & personalized experiences
green

Behavior-driven, person-level experiences

yellow

Lacks identity resolution, doesn’t tailor to individuals

yellow

Limited personalization without quality data

red

Most provide rewards, engagement varies by platform

Platform flexibility & scalability
Platform flexibility & scalability
green

Modular approach that scales with your brand

yellow

Limited personalization without quality data

yellow

Limited platform scalability without vendor support

red

Platform-focused, limited support for client strategy

Insights & reporting
Insights & reporting
green

Comprehensive, real-time customer insights with predictive analytics

yellow

Most provide rewards, engagement varies by platform

red

Reporting included, but robust predictive modeling isn’t

red

Standard reporting, limited customization and impact visibility

Epsilon
Data & security
green

Privacy-first identity resolution with enriched data

yellow

Secure customer data, no built-in engagement tools

Customizable & personalized experiences
green

Behavior-driven, person-level experiences

yellow

Lacks identity resolution, doesn’t tailor to individuals

Platform flexibility & scalability
green

Modular approach that scales with your brand

yellow

Limited personalization without quality data

Insights & reporting
green

Comprehensive, real-time customer insights with predictive analytics

yellow

Most provide rewards, engagement varies by platform

A flexible solution—scaled for your growth

Whether you’re a growing brand or a global leader, we offer flexible levels of support designed to meet brands of any size—and any stage.

Starter

Great option for smaller brands looking to get a traditional loyalty program off the ground.

  • Shared hosting

  • Self-serve administration

  • Pre-configured program options

  • Limited configuration assistance

  • Add-ons available

Standard

A mid-tier option to provide a strong foundation on a platform that can scale with you.

  • Dedicated hosting

  • Self-serve administration

  • Assisted program configuration

  • Partner rewards and in-kind rewards

  • Add-ons available

Enterprise

Ideal for large, sophisticated programs spanning global markets or multiple sub-brands.

  • Advanced hosting and support options

  • Features included per client specs

  • Advanced value proposition and rewards

  • Complex integration requirements

Starter

Great option for smaller brands looking to get a traditional loyalty program off the ground.

  • Shared hosting

  • Self-serve administration

  • Pre-configured program options

  • Limited configuration assistance

  • Add-ons available

Standard

A mid-tier option to provide a strong foundation on a platform that can scale with you.

  • Dedicated hosting

  • Self-serve administration

  • Assisted program configuration

  • Partner rewards and in-kind rewards

  • Add-ons available

Enterprise

Ideal for large, sophisticated programs spanning global markets or multiple sub-brands.

  • Advanced hosting and support options

  • Features included per client specs

  • Advanced value proposition and rewards

  • Complex integration requirements

Watch our demo to learn more

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I agree to receiving marketing communications from Epsilon and its affiliates, and agree to the processing of my personal data in accordance with and as described in the Privacy Policy. You may withdraw your consent at any time. For more details see our Privacy Policy or update your Preferences.

Thank you!

We live for sparking conversations — consider this one started. Get your demo here.

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Discover Epsilon PeopleCloud

Our loyalty solution is part of Epsilon PeopleCloud, a platform designed to bridge adtech and martech so marketers can create 1 View, 1 Vision and 1 Voice to engage each individual customer across paid, owned and earned channels. 

Learn more

FAQs

Still wondering how our solutions work? Here’s what brands often ask us. 

Is it possible to tailor Epsilon Loyalty programs for different regions?

Yes, our technology provides full regional targeting within loyalty programs. We call it Localized Loyalty, and it allows brands to customize engagement—notifications, offers and messaging—based on location. Our technology ensures you remain relevant across markets.

Does the Epsilon Loyalty platform leverage AI, and how does it fit into the experience?

Yes. AI plays an important role in supporting loyalty program managers as they design customized member journeys that engage—and resonate. Our platform leverages AI for enhanced efficiency, insight and growth—empowering you to deliver smarter, more relevant experiences. Our AI-enabled solutions analyze data, enhance personalization and provide rich insight that makes decision-making and creative problem-solving effortless for the loyalty program manager.

Which native connectors or integrations does the Epsilon Loyalty platform support?

Our loyalty platform includes a wide range of native connectors. We don’t list them here, but our integrations are built to fit smoothly into almost any tech stack.

How does Epsilon Loyalty maintain data privacy and security?

All data within our platform is protected using industry-standard encryption—both in transit and at rest.

Can the Epsilon Loyalty platform support global programs?

Yes, our platform is designed for global reach. We offer multilingual UI/UX in seven languages, with secure hosting across five countries. This ensures consistent performance and localization—so your brand can deliver seamless loyalty and engagement experiences anywhere in the world.

Can the Epsilon Loyalty platform handle A/B testing?

Yes, our platform fully supports A/B and split testing. With in-platform setup, you can easily test different loyalty offers, audience segments and messaging variations simultaneously. Advanced forecasting and holdout-group capabilities also allow you to measure true performance—ensuring your strategies are optimized with confidence.

More resources

Blog Post
Omnichannel marketing guide: elevate your brand experience and drive customer value
Learn more
Woman looks at phone, illuminated by colorful, blurred LED lights.
Infographic
AI is changing the way loyalty drives growth
Learn more
A man reviews documents at a table with a laptop, while an orange line graphs upward towards a magnifying glass icon with a gear and sparkles, symbolizing optimization. An orange 'E' logo is in the bottom right.
Blog Post
AI-powered data clean rooms are the next big strategic advantage in marketing
Learn more
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