The Real Deal on the Advertising "Hot Zone"

Are you stuck in the Advertising "Hot Zone"?

Increasing media spend and impressions in walled gardens may seem like a magic bullet—but it often leads to wasted budgets and annoyed, over-messaged consumers. In the short video, Karissa VanHooser, Senior Director of Product Marketing at Epsilon, explores how focusing on high-value customers, expanding reach to Apple users and re-engaging lapsed customers can help you break free from the "Hot Zone."

Ready to elevate your marketing strategy?