The Real Deal: TV marketing: Driving optimal tune in

TV has changed. People now bounce back and forth between linear TV streaming, on demand and DVR to watch their favorite shows.

This makes measuring the effectiveness of your tune-in programs increasingly difficult. To help understand what is and isn't working in tune-in marketing today, we analyzed all of our tune-in campaigns in the past three years and compiled the insights into a report, 5 ways to drive tune-in with digital marketing.

Here, our VP of product on our tune-in solution, Lori Kimpton, shares a few of the findings and context for what they mean for your marketing efforts.

Watch the video above and then download the report for all of the findings and strategy recommendations.