The Real Deal: Why restaurants need to think beyond LTOs

Many restaurant marketers focus on a specific limited-time offer (LTO) to drive traffic to their restaurant, but it doesn't take individual behaviors and preferences into account.

The reality is that people need and expect personalized messages that resonate for them.

Watch this 2-minute video as our senior director of product management, Lori Kimpton, talks about why personalization in restaurant marketing matters.